Humor Meets Business "I feel lucky that I discovered what I love to do"
Hello everyone,
Another week in the bank and Moon at Dawn is going from strength to strength. We have commenced product development, meeting with prospective clients, and discussions with agency partners.
Here is a round up of some interesting stories, with an influencer spotlight at the end:
Publicis Groupe Acquires Influential: Publicis Groupe has acquired Influential, the largest influencer marketing company by revenue, for $500 million. Influential manages a network of over 3.5 million creators, including 90% of global influencers with over 1 million followers - here. This consolidation signals significant corporate investment in the influencer marketing space. There is an AI Influencer producing 100 videos per day for a brand - here
LinkedIn Video + B2B Influencer Marketing Dominance: Influencer partnerships and LinkedIn video content are the two B2B marketing methods that will be most popular in 2025 - here. Industry experts are positioning this as the power combo moving away from traditional webinars and whitepapers.
Continued Expansion: In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms - here. The overall influencer marketing industry is projected to reach $32.55 billion by 2025 - here .
Brand Awareness Focus: According to data from Sprout Social's Q1 2025 Pulse Survey, increasing brand awareness is the top influencer marketing goal for most B2B brands (67%). Other primary goals include raising credibility and trust (54%), boosting audience engagement and customer loyalty (37%) - here.
Newsletter Spotlight: Brittni Bowering - The Comedy-Driven Speaker
Why She's Different: Brittni Bowering stands apart from her fellow B2B influencers by blending humor and value-driven insights in her social media posts. She's a content strategist, workshop facilitator and comedian who brings a refreshingly unconventional approach to B2B marketing.
Her Unique Positioning: She is a facilitator, a seasoned brand & content strategist, a standup comedian, and the former Head of Brand at AJ & Smart. This combination of corporate expertise and comedy creates content that's both educational and entertaining. Brittini would be in ideal host for events or webinars, with themes relating to entrepreneurship, presentation skills, freelancing, workshop facilitation, and problem solving.
Brittini very effectively optimises her content to best suit her, LinkedIn, YouTube, Instagram, and newsletter audiences.
What Makes Her Content Stand Out:
The Comedy-B2B Fusion: She does standup comedy and is a brand & content strategist, and workshop facilitator and coach. She offers fantastic practical advice on how to confidently present
Workshop Innovation: She designs and facilitates workshops and events that get people excited about their work
Bold Personal Branding: As the former head of Brand at AJ&Smart, she knows the value that a strong brand and distinct voice has on a business
Brittni represents the evolution of B2B influence - moving away from dry, corporate content toward authentic, personality-driven marketing that actually engages audiences. Her approach proves that B2B doesn't have to be boring, and her success shows there's real appetite for humor in professional settings.
Her LinkedIn presence demonstrates how comedic timing and business acumen can create a compelling personal brand that attracts major clients while building genuine community engagement. She's Berlin-based but originally from Canada, bringing an international perspective to her B2B strategies.
Check our Brittni’s socials here: