How to Build 300K+ Followers by Roasting Your Own Industry
Hello Everyone,
Happy Sunday! Between the usual news cycle and summer's unpredictable weather patterns, I'm finding myself appreciating the small, predictable things - like how my dog barks at exactly 5:00 AM every morning. Some constants never change, and honestly, much like this newsletter, theres a comfort in predictability. See a round up of interesting tips and news with a spotlight at the end 👇
How to optimise your webinars for success: Goldcast conducted a study to optimise webinar performance finding; Host webinars on Fridays between 12 to 3pm because they drive up to 44% higher attendance rates. Use the word "webinar" in your promo. Events got 66% more registrations and 9% more attendees when "webinar" was in the title. Make it a series. 30% lift in registrations when "series" is in the title. - here
How simple micro optimisations can enhance your content performance: Moving product reveal from 8 seconds to 5 seconds increased video completion by 23%. Mentioning price before benefits (instead of after) improved click-through rates by 31%. Showing product in upper-right frame position (not center) correlated with higher purchase intent. Shifting from excited to conversational tone at the 15-second mark kept viewers engaged longer. - here
Creator Spotlight: Ross Pomerantz Aka “Corporate Bro”
The Unique Angle: Ross Pomerantz, better known as "Corporate Bro," has carved out a unique niche as a comedy and sales content creator. Leveraging his Stanford MBA background, Ross brings a humorous and satirical lens to corporate culture, combining relatable office scenarios with actionable sales insights.
What Makes Him Stand Out:
Comedy meets Expertise - He's one of the gorwing number of B2B influencers who uses satire and humour to teach sales and marketing concepts, making corporate content actually entertaining
Massive cross-platform reach - With over 805,000 followers on Instagram, 160,000 on LinkedIn, and nearly 35,000 on YouTube, he has generated a ton of content
Authentic controversy - Corporate Bro has previously been deleted from LinkedIn on the grounds that he is not a real person. In response, he began a social media movement that led his account to be reinstated after a few days - here
Branded philosophy - He operates under the motto "S.A.D.N.E.S.S. - Sales Are Dope Never Ever Stop Selling". Which has now also been commissioned as a film on Amazon Prime - here. With Amazon also investing in a blockbuster shows with the likes of MrBeast there it signals a shift and that influence can have major impact on more ‘traditional’ media.
In summary:
He breaks the mold of typical "LinkedIn thought leaders"
Creates short-form video sketches that go viral in B2B circles
Has a Stanford MBA but presents content in an irreverent, accessible way
Appeals to sales and marketing professionals who are tired of dry corporate content
Hosts a podcast called "Demoted" adding another content dimension